Melissa Jones: From Volunteer to Social Media Manager for Alex’s Lemonade Stand Foundation

Melissa Jones, Social Media Manager for Alex's Lemonade Stand Foundation

Melissa Jones, Social Media Manager for Alex’s Lemonade Stand Foundation (ALSF), chose to volunteer with the foundation during her senior year of college because she was attracted by how truly “grass roots” the organization is.  Back in 2000, ALSF was literally started in the front yard of Alex’s house and now, ALSF still encourages supporters to hold their very own lemonade stands to help raise funds.  Approximately 33% of ALSF’s funding is still from traditional lemonade stands.

Jones was offered a summer internship to help expand ALSF’s social media network during her time as a volunteer, and then a full-time position because of her incredible accomplishments as an intern. As Social Media Manager, she is responsible for communicating ALSF’s message through online channels that their supporters are most comfortable with, and connecting people online with appropriate resources within the Foundation.  She also focuses her efforts on increasing online donations by offering various ways people can donate as well as working with ALSF’s supporters on ways they can use social media to spread the word about their fundraiser.  Jones’s goal with ALSF’s social media is to establish a voice that many can relate to and feel comfortable enough connecting with in a way that will increase online awareness for their very worthy cause.

ALSF’s current big project coming up is their Lemon Ball that will be held on January 14, 2012. The gala   is held in honor of Alex and all the other heroes, but also to celebrate the previous year’s achievements.  The Lemon Ball is one of Jones’ favorite events of the year because they “bid on fabulous auction items, eat great food, drink and dance.”

Jones expressed  ALSF’s need for more supporters to fulfill Alex’s vision for having as many lemonade stands as possible across the U.S. She explained that more stands would lead to more donations that will be sent in and ultimately create more awareness for the cause.  Jones states that it is easier than most people would think because anyone can help the cause by just holding their very own lemonade stand or event!  Volunteers with ALSF make a huge difference for those battling cancer.  The projects that ALSF funds have made incredible advancements in the pediatric cancer world.

Jones stated that her favorite part about working with ALSF is simply just being a part of “Team Alex,” is extremely fulfilling.  Liz and Jay Scott, Alex’s Parents, work alongside everyone each day at the office, and everyone is constantly reminded what it is to be a part of Team Alex. “The bond you feels because of that is indescribable.”

Jones highly recommends getting involved with the organization because not only are volunteers helping children with cancer it is a lot of fun with numerous events throughout the year including multiple culinary events with top chefs around the country, telethons, galas, large-scale lemonade stands, and many more.

ALSF welcomes and encourages volunteers of all ages. Visit the website to check out all the opportunities available, if you are interested in getting involved.

“I have been exposed to countless once-in-a-lifetime opportunities and experiences because of my job,” professed Jones.  “Not to mention the amazing people I’ve been lucky enough to meet along the way!”

Erin Metz (Left) and Melissa Jones (Right) volunteering at an event

~ by sheelbhuta831 on November 29, 2011.